The United States Wildlife Trafficking Alliance: Who We Are
The United States Wildlife Trafficking Alliance is a voluntary coalition of non-profit organizations, companies, foundations and media interests that work closely with the U.S. government in a collaboration to reduce the purchase and sale of illegal wildlife products in the United States.
The Alliance draws on all elements of civil society to accomplish the goals of:
- Raising the public’s awareness of the scope of the wildlife trafficking crisis, including the illegal trade’s devastating impact on elephants, rhinos, tigers and other irreplaceable species, and illegal traffickers’ role in funding global corruption and terrorism;
- Striking at the heart of wildlife trafficking by reducing consumer demand for wildlife and wildlife products; and
- Mobilizing responsible corporations in key industries to help cut off traffickers’ access to consumer markets and to use their corporate and customer communications channels to assist in raising public awareness and reducing demand.
Answering the U.S. Government’s Call to Action
In February 2014, the White House released the National Strategy for Combating Wildlife Trafficking, which called for a collaborative effort across all of society–including the corporate community–to raise awareness, change buying behavior, and fight wildlife trafficking by cutting off the demand for illegal wildlife products. The U.S. Wildlife Trafficking Alliance was formed to help recruit and coordinate efforts by the non-profit, media, and corporate sectors to combat wildlife trafficking, in close collaboration with governmental entities. The Alliance fosters joint activities and messaging that leverage the involvement of multiple actors and voices, including the business community.
The fight against wildlife trafficking is a bipartisan effort. A unanimous Congress enacted the Eliminate, Neutralize and Disrupt (“END”) Wildlife Trafficking Act in October 2016. The Act legislatively endorsed the Task Force and the National Strategy that, among other things, encouraged formation of the Alliance. This bipartisan effort was led by U.S. Senators Chris Coons (D-DE) and Jeff Flake (R-AZ) and U.S. Reps. Ed Royce (R-CA) and Eliot Engel (D-NY).