On January 17, 2017, the Alliance, in partnership with WildAid, World Wildlife Fund, and the U.S. Fish & Wildlife Service, released a digital toolkit, which provides travel and tourism companies with resources they can use to engage travelers in the fight to stop wildlife trafficking. The toolkit materials were developed through the Alliance coalition that includes travel companies, non-profit leaders WildAid, WWF, and TRAFFIC, Discovery Communications, and the U.S. Fish & Wildlife Service. The toolkit includes educational pamphlets, public service announcements, infographics, and films that highlight the importance of ending demand for illegal wildlife products with beautiful and powerful imagery.
To help us reach a critical mass of travel companies, three major travel trade associations have joined together to help the Alliance fight wildlife trafficking around the world. Adventure Travel Trade Association (ATTA), American Society for Travel Agents (ASTA), and Cruise Lines International Association (CLIA), announced they will be working to help travelers recognize and avoid purchasing the illegal wildlife products that are decimating global populations of elephants, rhinos, tortoises and other endangered species. As part of their commitments, they released our digital toolkit to all of their members, encouraging a wide variety of travel companies to utilize its contents. Read the press release here.
If you are a traveler thinking about going abroad, visit our #BuyInformed page to learn more about how you can be an educated traveler.
If you are a travel company that would like to utilize the contents of the toolkit, click the link below to download the materials.
(Note: toolkit materials are for the use of Alliance corporate members, and for members of ASTA, ATTA, and CLIA. If you are a member of one of these Associations, please contact them directly. If you would like to become a corporate member of the Alliance, please complete our membership application form for consideration).