On March 3, 2016, the Alliance announced the first 16 U.S. companies across a variety of sectors that made substantial commitments to combat wildlife trafficking.  And on April 4, 2016, following a convening at the White House, the Alliance announced 4 additional U.S. companies that joined our efforts.

The corporate commitments described below are from leading companies in industry sectors that wildlife traffickers attempt to utilize, including traditional and e-commerce retailers, transporters, and the like.  Also included are corporate leaders in sectors that are uniquely qualified to help ignite a consumer movement to make better purchase choices, including: technology, auction houses, digital marketplaces, travel (airlines and cruise-lines), luxury fashion, and multi-media companies.

(Read the March 3 press release here)

(Read the April 4 press release here)

The corporate commitments made to date include:

 

JetBlue
JetBlue is New York’s Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 96 cities in the U.S., Caribbean, and Latin America with an average of 900 daily flights.

In collaboration with USWTA and USFWS, JetBlue commits to:

  • Launching a campaign to alert its customers of the role they play in helping to preserve biodiversity through their purchasing decisions. JetBlue will produce an educational awareness video that it will show on JetBlue flights to serve as the initial vehicle and backbone of the campaign. The video will feature local Caribbean residents who will speak about the need to protect their region’s biodiversity. Participants will discuss their commitment and efforts to protect the future of tourism and the natural resources of their local communities and countries. JetBlue partnered with the U.S. Fish and Wildlife Service to create a large-scale dialogue and action highlighting the numerous ways to travel, eat and shop in the Caribbean, leaving the region stable for future tourism. The video will conclude by directing viewers to a website, constructed and hosted by JetBlue that provides additional information on the illegal wildlife trade; and
  • More broadly, JetBlue will provide opportunities for outreach, education, and action to their customers and partners, through a variety of means when and where appropriate and possible. Potential examples may include, but are not limited to: website pages and online and printed content, incorporation of campaign elements into events, industry trade shows and conferences, in-flight messages from pilots and crewmembers, collaboration with JetBlue celebrity ambassadors, exhibits and displays in JetBlue terminals, social media posts and events like Twitter Chats, and other creative means to implement the campaign.

eBay
eBay Inc. is a global commerce leader connecting millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce.  Founded in 1995 in San Jose, Calif., eBay is one of the world’s largest marketplaces with over 800 million listings.

eBay has demonstrated a commitment to prohibiting the sale of illegal wildlife products on its site, including a global ban on ivory sales since 2008.  The company’s policy page outlines the prohibition on the sale of illegal wildlife products, including examples and links to resources with more details about state, federal and international wildlife laws.  In addition, eBay informs sellers when creating listings in certain categories about these requirements; actively enforces this policy through a rules-based filtering system and reporting mechanisms available to eBay members and government agencies; and through removal of products and/or sellers as appropriate.

eBay’s policy team works regularly with the US Fish and Wildlife Service (USFWS), other regulators particularly in Germany, the United Kingdom and Australia as well as non-governmental organizations such as the International Fund for Animal Welfare (IFAW) to continually identify areas of concern and update policies and enforcement as needed. eBay also organized a round table against trafficking of ivory in Germany as early as 2006, which established a foundation for a successful public private partnership between eBay, IFAW, the Federal Environmental Agency, the Brandenburg State Environmental Agency and Cyber Customs. Additionally, eBay brought a former USFWS investigator to their customer service center in Utah and an officer of the Brandenburg State Environmental Agency to their customer service center near Berlin in Germany to train customer service agents on wildlife regulations and how to recognize potentially prohibited items when reviewing listings.

eBay is augmenting its existing strong anti-trafficking practices by:

  • Exploring ways to further educate the eBay community about prohibitions and restrictions associated with the sale of wildlife products (including documentation needed for legal sales) through policy page updates and member messaging;
  • Working with government agencies and industry groups to explore new means of detecting illegal wildlife sales online, including the use of new technologies;
  • Working with USWTA to develop and distribute relevant consumer messaging that effectively helps raise consumer awareness and reinforces positive “wildlife friendly” purchase behavior / USWTA messages;
  • Supporting an online charity auction listing on eBay to raise money for USWTA activities and to raise awareness and educate consumers about wildlife trafficking;
  • Working with USWTA to develop a viable set of “best practices / corporate policies” including targets (e.g. management systems, key performance indicators, etc.) that could be used as a guide for other companies in this sector; and
  • Co-hosting an online forum with other major U.S. e-commerce sellers (e.g. Etsy and Google Shopping) to discuss the illegal wildlife trafficking problem and seek industry-wide mechanisms to shut down e-commerce sales opportunities for illegal traffickers.

Etsy
Etsy is an online marketplace for goods sold by creative entrepreneurs and artists around the globe. As of December 31, 2015, the site has 1.6 million active sellers, 24 million active buyers, and more than 35 million items for sale. Etsy is committed to the fight against the sale of illegal wildlife products.  Policies on wildlife products are listed on their site (with links to educational resources), including the prohibition of live animals, items derived from or created using any animal species designated as threatened or endangered under the US Endangered Species Act, items made from cat and dog parts or pelts as defined by US Federal Law, and ivory or bones from ivory­producing animals. Their Trust and Safety team also uses a combination of community­generated reports, human review, and automated systems to detect items that may be in violation of Etsy’s site policies, including the sale of ivory and endangered and threatened animal products.

Etsy agrees to enhance these strong policies and work with the U.S. Wildlife Trafficking Alliance and IFAW to:

  • Develop new mechanisms to alert merchants of wildlife products policies, including in­line education to sellers about the Prohibited Items Policy during the listing process via a tweet­length pop­up text alerting the seller that “items in this category may be prohibited by Etsy or face legal restrictions. Learn more here,” which links to policy and legal information regarding illegal wildlife products. Etsy already provides on­line education for other products, and has committed to extending this mechanism to common items where illegal wildlife products may be used;
  • Train employees to identify products that violate Etsy’s policies on wildlife products by working with USWTA and IFAW to identify trends in the illegal sale of wildlife products, and seek expertise related to the use of popular keywords to search the marketplace for violating items; and adding these keywords to the enforcement techniques and employee training;
  • Work with the Alliance to develop positive messaging that alerts their customers to Etsy’s commitment to this issue, including periodic blog posts and other communications channels to highlight the efforts Etsy has taken to combat the illegal wildlife trade;
  • Work with USWTA to develop a viable set of “best practices / corporate policies” including targets (e.g. management systems, key performance indicators, etc.) that could be used as a guide for other companies in this sector; and
  • Co­host an online forum with other major U.S. e­commerce sellers (e.g. eBay, LiveAuctioneers.Com and Google Shopping) to discuss the wildlife trafficking problem and seek industry­wide mechanisms to shut down e­commerce sales opportunities for traffickers.

Google
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.

Google will work with the U.S. Wildlife Trafficking Alliance and commits to:

  • Continue collaborating with leading experts to consider updating its product policies on wildlife products.  Google currently bans the promotion of products from endangered or threatened species in Google ads and Google Shopping, which includes products from elephants, rhinos, tigers and sharks.
  • Work with the World Wildlife Fund and technology companies to encourage sharing of best practices on wildlife trade through an industry workshop on detecting illegal wildlife trafficking.  Technology companies face similar challenges in staying abreast of the latest trends in wildlife trafficking and how merchants attempt to circumvent companies’ policies.
  • Continue efforts to close the information-sharing gap in the fight against illegal wildlife trafficking.  As part of more than $9 million in grants to organizations using technology to tackle wildlife trafficking, Google.org helped United for Wildlife launch NET aiming to connect conservationists, technologists, engineers, data scientists, entrepreneurs and thought leaders to find, share and create effective technology-based solutions to protect threatened wildlife and habitats.
  • Use its platforms and partnerships to help raise public awareness about wildlife and the threats to species and their habitats, including working with USWTA to develop and distribute relevant messaging that raises consumer awareness.

LiveAuctioneers.Com
LiveAuctioneers.com is the largest online live-auction site that provides a bidding platform for sellers of art, antiques, jewelry and collectibles in 50 countries. By choice, more than 3,100 auction houses and over 1 million bidders worldwide benefit from absentee and Internet live-bidding capability via LiveAuctioneers. The company has been instrumental in creating a safe and secure global marketplace for buyers and sellers and, in so doing, has made a positive and dramatic difference to the sector it serves.

In 2013, LiveAuctioneers.com became aware of an International Fund for Animal Welfare (IFAW) investigative report that indicated the Internet had become a means by which illegal ivory was being bought and sold internationally. The company immediately and proactively reached out to IFAW and began a collaborative dialogue about steps they could take to ensure that illegal ivory was not inadvertently being marketed through their website. Since then, the company has endeavored to incorporate strong corporate policies and best practices to ensure only legal ivory products are offered through their site.

LiveAuctioneers.com has pledged to continue its collaboration with IFAW and to work with the U.S. Wildlife Trafficking Alliance to:

  • Extend strong corporate policies on ivory to other wildlife products that may be offered in auctions accessible through their website (e.g. exotic skins and tortoise shells), including:
    • Identification of common words used by vendors to bypass laws;
    • Training employees to be aware of keywords and how to identify potentially illegal animal products;
    • Develop mechanisms to alert/flag, and (if found to be in violation of LiveAuctioneers’ policy) remove items from the site.
  • Extend strong corporate policies on ivory to other wildlife products that may be offered in auctions accessible through their website (e.g. exotic skins and tortoise shells), including:
    • Identification of common words used by vendors to bypass laws;
    • Training employees to be aware of keywords and how to identify potentially illegal animal products;
    • Develop mechanisms to alert/flag, and (if found to be in violation of LiveAuctioneers’ policy) remove items from the site.
    • Further develop outreach program to auction houses regarding flagged items and educate them on applicable laws and LiveAuctioneers’ policy;
    • Work with IFAW and the U.S. Wildlife Trafficking Alliance (USWTA) to develop a viable set of “best practices / corporate policies” including targets (e.g. management systems, key performance indicators, etc.), that could be used as a guide for other companies in their sector;
    • Co-host an online forum with other major U.S. e-commerce sellers (e.g. eBay, Etsy, and Google Shopping) to discuss the wildlife trafficking problem and seek industry-wide mechanisms to shut down e-commerce sales opportunities for traffickers;
    • Host an online charity auction event on LiveAuctioneers.com to raise money for IFAW and USWTA activities to raise awareness and educate consumers about wildlife trafficking;
    • Work with IFAW and USWTA to develop new content on its website related to wildlife trafficking, including a dedicated wildlife trafficking page on companion website, AuctionCentralNews.com, that would include related content (e.g., articles, blogs, storytelling); and place a visible link on the homepage of LiveAuctioneers.com to take consumers directly to the information.

Ralph Lauren

Ralph Lauren has built its brand around the consistent production of high quality products, from apparel and home furnishings to fragrances and accessories. In keeping with the company’s reputation for excellence, Ralph Lauren continually seeks to conduct its business according to high ethical and legal standards.

Ralph Lauren meets its obligations under Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) rules as they relate to illegal wildlife products and the company does not knowingly use, sell, or display wildlife included in Appendices I and II. Additionally, the company has long been fur-free with the exception of its use of shearling, leather and hides. Ralph Lauren has its own internal sourcing policies and strict principles regarding the sourcing and use of leathers and shearlings. The company’s Animal Sourcing Principles state that business partners must share Ralph Lauren’s commitment to principles, practices, and regulations, requiring animals in the supply chain to be treated with care and respect.

Ralph Lauren agrees to continue this collaboration and work with the U.S. Wildlife Trafficking Alliance by:

  • Updating all standard educational tools that utilize existing information from CITES and the U.S. Fish and Wildlife Service to include new guidelines that will be developed in cooperation with the USWTA.
  • Creating global awareness within the company by utilizing internal global communication tools to publish an announcement and outline procedures for employees to report any violations of policy directly to the company’s senior management.
  • Present this issue, and USWTA, to the American Apparel and Footwear Association’s Social Responsibility Committee during an upcoming National Meeting where Ralph Lauren will announce its participation and introduce educational tools to other branded company members.
  • Incorporate the guidelines and principles developed in coordination with USWTA in the company’s revised sustainability policies and practices.

Ben Bridge Jeweler, Inc.
Ben Bridge Jeweler is a North American jewelry retailer that sells engagement rings, diamonds and watches among other products.   It was established in Seattle, Washington in 1912 and currently operates over 85 stores in the United States and Canada.

As a leading jewelry retailer in the United States, Ben Bridge does not sell ivory or other illegal wildlife products.  Ben Bridge commits to keeping illegal wildlife products out of its supply chains, and to work with the U.S. Wildlife Trafficking Alliance (USWTA) and other USWTA members and supporters in the jewelry sector to:

  • Educate associates and customers about the devastating impacts caused by the purchase or illegally-trafficked wildlife products;
  • Encourage other jewelry retailers and jewelry related organizations to make commitments to protect, and draw attention to threatened species that are being poached for commercial sale; and
  • Share corporate best practices and collaborate with USWTA and other jewelry companies and organizations to create a sector-based best practice model that can help raise the awareness and performance of others in the jewelry retailing, wholesaling and manufacturing sectors in removing illegal wildlife products from their supply chains.

Brilliant Earth
Brilliant Earth is dedicated to creating exquisite fine jewelry while cultivating a more ethical, transparent, and compassionate jewelry industry. Each piece is handcrafted from recycled precious metals and set with beyond conflict free gemstones that meet the highest standards of quality and responsibility. Additionally, Brilliant Earth donates five percent of its proceeds to help communities impacted by the jewelry trade build a brighter future.

Brilliant Earth does not sell ivory or other illegal wildlife products.  Brilliant Earth commits to keeping illegal wildlife products out of its supply chains, and to work with the U.S. Wildlife Trafficking Alliance (USWTA) and other USWTA members and supporters in the jewelry sector—Tiffany & Co., Signet Jewelers, Ben Bridge Jewelers, Richline Group, and Rio Grande—to:

  • Educate our employees and customers about the devastating impacts caused by the purchase or illegally-trafficked wildlife products;
  • Encourage other jewelry retailers to make additional, voluntary commitments to protect, and draw attention to threatened species that are being poached for commercial sale; and
  • Share corporate best practices and collaborate with USWTA and other jewelry companies to create a sector-based best practice model that can help raise the awareness and performance of other retailers in the jewelry sector in removing illegal wildlife products from their supply chains.

Richline Jewelry and Rio Grande (Berkshire Hathaway companies)
Richline Group, a Berkshire Hathaway company, is the corporate platform providing financial, operations and marketing support to each of the five independent strategic business units. Richline Group is comprised of four strategic business units: LeachGarner Inc., Richline Jewelry, Rio Grande and Inverness Corporation.

Richline Jewelry manufactures and distributes only to retailers, at thousands of jewelry outlets across all key distribution channels. In addition, Richline manages and markets numerous private label and licensed programs with our key retail partners.

LeachGarner Inc. is combination of companies dedicated to the jewelry industry for more than 100 years. These companies are now organized as Brands of LeachGarner. The firm is a major, prime manufacture with multiple manufacturing facilities in the USA, Bolivia, China, Italy, South Africa, India and the Dominican Republic.

Rio Grande serves jewelers worldwide with legendary services, over 30,000 products plus jewelry-making know-how and client training in all disciplines. The firm is further recognized for impeccable standards and sustainable practices.

Inverness Corporation has been the safe piercing alternative for over 35 years and markets and distributes in 17 countries worldwide.

Richline and Rio Grande: A Joint Commitment to the U.S. Wildlife Trafficking Alliance

  • Review and re-evaluate current codes, statements and practices of key industry organizations on the issues of wildlife and biodiversity conservation, with a specific focus on ivory:
    • Work with lead in each organization to ascertain current status;
    • current codes/statements/quotes from each; and
    • Develop harmonized statement for publication to all industry stakeholders;
  • Undertake industry-wide publicity, utilizing the four top trade publications in addition to editorial and social media channels, and including strong statements on the issues and clear industry harmonization on wildlife trafficking;
  • Participate in a Jewelry Industry Summit (March 2016) with an informational poster and materials about what the jewelry industry can do to combat wildlife trafficking;
  • Draft language for codes of conduct adoption and reach out to organizations, suppliers, and key retail companies to secure call-to-action pledges; and monitor the inclusion of statements into each participant’s Codes and Supply Chain guidelines/rules;
  • Design (with content developed by Richline, and the Alliance) a clear, easy-to-use, and action inspiring website, ivoryfreejewelry.com that will include:
    • Edited content addressing the most current issues in wildlife trafficking;
    • A call to action pledge;
    • Recommended next steps for the jewelry industry; and
    • A list of additional websites / PDFs for a “learn more” section;
  • Monitor website use / feedback and generate FAQs and retool web content to address questions.
  • Create new printed brochure based on campaign feedback and new stakeholder contributions and;
  • Be available to the USWTA for any additional action necessary that continues to build a collaborative process within the jewelry industry on illegal wildlife trafficking issues.

Tiffany & Co. and Signet Jewelers’ Support for Jewelry Industry Initiative
As a leading jewelry retailer in the United States, Tiffany & Co. does not sell ivory or other illegal wildlife products.  Tiffany’s applauds the efforts of the Berkshire Hathaway companies, Richline and Rio Grande, and will work with them, and other industry leaders, to assist the industry, including smaller suppliers and retailers, in adopting business practices that should help keep illegal wildlife products out of their supply chains.  Signet Jewelers also does not sell ivory or other illegal wildlife products and it joins with Tiffany’s in being strongly supportive of the White House’s and Secretary Jewell’s efforts to partner with industry leaders to raise industry and customers’ awareness about the importance of shutting down the market for illegal wildlife products in the United States.   (In the U.S., Signet retailers include Jared® The Galleria of Jewelry, Zales®and Kay® Jewelers.)

Discovery Communications
Discovery Communications is committed to creating purpose-driven programming focused on the natural world and the intersection of science, curiosity, advocacy and action. In December 2015, Discovery reinforced its ongoing mission through the global premiere of “Racing Extinction,” which has been nominated for an Oscar and exposes the ways that mankind is taking steps to drive wildlife to extinction one thousand times faster than what is considered a normal rate. This hard-hitting documentary was broadcast in 220 countries and territories.

In further support of a healthy planet and species survival, Discovery Communications has joined the U.S. Wildlife Trafficking Alliance to create a global consumer campaign to bring awareness to the issues of wildlife trafficking in hopes of protecting the world’s rich biodiversity and ensuring a sustainable future for our ecosystems. This global initiative will aim to stop the demand for endangered wildlife products and encourage companies engaged in fueling the supply to change their practices. The campaign will include:

  • Creation of Public Service Announcements (PSAs) in conjunction with the USWTA and U.S. Fish & Wildlife Service, to stem the demand for illegal wildlife products globally;
  • Development of short form content and virtual reality content through Discovery VR, spotlighting the world’s endangered species to raise awareness about preservation and conservation efforts;
  • Outreach to district school partners to raise awareness about how teachers and students can take action to support the biodiversity of the planet through resources found on discoveryeducation.com;
  • Creation of messaging, content and virtual reality content around wildlife trafficking for the Association of Zoos & Aquariums (AZA) to be featured in their 230 accredited zoos and aquariums around the U.S.; and
  • Opportunities to sponsor or co-sponsor (with other USWTA partners) high-profile events to highlight the issue of wildlife trafficking, and the steps DCI, USWTA and its partners are taking to combat the illegal trade.

Additionally, Discovery Communications is supporting the World Wildlife Fund (a USWTA NGO member) in efforts to further consumer engagement campaigns, create content, and utilize joint resources to bring greater attention to wildlife trafficking.

Adventure Travel Trade Association (ATTA)
ATTA members represent a thriving community of more than 1,000 responsible, profitable businesses, destinations and media who transform customers and businesses alike into advocates for sustainability and best practices worldwide. ATTA’s membership spans six continents and more than 90 countries, including tour operators, accommodations, destination marketing organizations, tourism boards, specialty travel agents, media outlets and service providers. Adventure travel represents a thriving and growing industry that was valued at $263 Billion in 2012, growing 43% annually since 2009. ATTA’s community reaches at least 4 million travelers globally. ATTA, as a long-standing supporter of WWF, announces today a pledge on behalf of this membership to support responsible travel and to educating travelers to identify illegal wildlife products and influence buying behavior.

  • ATTA will lend the voice of its membership to speak as a collective around this critical issue by engaging business, governments, and NGOs, and foster an ongoing public dialogue in an effort to change consumer behavior and work to mainstream the fight against wildlife crime within sustainable adventure travel.
  • ATTA will build into its AdventureEDU Guide Training curriculum, designed to meet the industry agreed upon Adventure Travel Guide Qualification & Performance Standard, guidelines for how to educate travelers during their travels on ensuring their purchases do not inadvertently contribute to the illegal wildlife trade.
  • ATTA will distribute creative messaging to adventure travelers directly and through the ATTA community with the goal to influence traveler buying behavior and dissuade inadvertent participation in the trade of illegal wildlife products.

American Society of Travel Agents (ASTA)
ASTA (American Society of Travel Agents) is the world’s largest association of travel professionals. The mission of ASTA and its affiliated organizations is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business. Founded in 1931 as the American Steamship and Tourist Agents’ Association, ASTA and its affiliates now comprise the world’s largest and most influential travel trade association with members in 140 countries. As the world’s largest travel trade association, our work encompasses every aspect of the travel experience.

In partnership to the U.S. Wildlife Trafficking Alliance, and its NGO members, ASTA commits to:

  • Distribute and communicate wildlife trafficking traveler educational materials to its member companies, encouraging members to include messaging into pre-departure and on-board communications channels;
  • Encourage its members to adopt policies that ensure travelers are educated about wildlife trafficking and that eliminate illegal products from supply chains; and
  • Lend the voice of its membership to speak on this critical issue by engaging business, governments, and NGOs, and foster an ongoing public dialogue to help change consumer behavior and work to mainstream the fight against wildlife crime within the travel industry.

Carnival Corporation
Carnival Corporation & plc is the largest leisure travel company in the world, and among the most profitable and financially strong in the industry. With a portfolio of 10 cruise brands in North America, Europe, Australia and Asia, comprised of Carnival Cruise Line, Fathom, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK).

Together, these brands operate 100 ships visiting over 700 ports around the world and totaling 221,000 lower berths with 16 new ships scheduled to be delivered between 2016 and 2020. Carnival Corporation & plc also operates Holland America Princess Alaska Tours, the leading tour companies in Alaska and the Canadian Yukon. Traded on both the New York and London Stock Exchanges, Carnival Corporation & plc is the only group in the world to be included in both the S&P500 and the FTSE 100 indices.

Additional information can be found on www.carnival.com, www.hollandamerica.com, www.princess.com, www.seabourn.com, www.aida.de, www.costacruise.com, www.cunard.com, www.pocruises.com.au, www.pocruises.com and www.fathom.org.

Carnival Corporation commits to:

  • In close coordination with our suppliers and partners around the globe, we will work to identify and eliminate the indirect sale of goods made from illegal wildlife products;
  • As the largest cruise company in the world with 10 brands, we will educate some 11 million cruisers on our lines each year to raise awareness of wildlife crime and influence buying behavior;
  • We will train approximately 120,000 employees around the globe on the identification of illegal and unsustainable wildlife products and the harm caused by this trade, with a focus on shopping experts and destination guides; and
  • We will engage the cruise industry and encourage our corporate vendors and partners to lend their voices to tackling illegal wildlife crime through communication programs and public events.

Cruise Lines International Association (CLIA)
Established in 1975, Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment and is dedicated to promoting the cruise travel experience. CLIA represents 60 cruise lines; 300 executive partners; 15,000 global travel agencies; and 25,000 travel agents.  CLIA member lines serve more than 24 million passengers annually.

In partnership to the U.S. Wildlife Trafficking Alliance, and its NGO members, CLIA commits to:

  • Distribute and communicate wildlife trafficking traveler educational materials to its member companies, encouraging members to include messaging into pre-departure and on-board communications channels;
  • Encourage its members to adopt policies that ensure travelers are educated about wildlife trafficking and that eliminate illegal products from supply chains; and
  • Lend the voice of its membership to assist in fostering an ongoing public dialogue to help change consumer behavior and work to mainstream the fight against wildlife crime within the travel industry.

Hidden Treasure Tours
Hidden Treasure Tours is a New York based company offering customized tours worldwide since 1999. In addition to creating rewarding experiences for our clients, we are committed to supporting sustainable tourism projects in the destinations we operate in. Specializing in Asia and Africa has enabled a keen sense of awareness to the issues of wildlife trafficking which we will always endeavor to communicate to our clients and the travel industry.

Hidden Treasure Tours commits to:

  • Create and distribute wildlife trafficking traveler educational materials to all travelers annually in targeted pre-departure communication channels;
  • Develop traveler educational strategies to identify and avoid purchasing illegal wildlife products;
  • Include wildlife trafficking observations in their post-trip reports and share this intelligence with appropriate enforcement organizations;
  • Work with USWTA to develop a viable set of “best practices / corporate policies” that could be used as a guide for other companies in this sector; and
  • Encourage other tour operators and travel agents to make additional, voluntary commitments to protect, and draw attention to threatened species that are being poached for commercial sale.

Natural Habitat Adventures
Natural Habitat Adventures, a leader in adventure and sustainable travel since 1985, is committed to advancing travel that directly creates financial incentives for local communities to value their natural assets and combat poaching.  Collaborating with WWF since 2003, Natural Habitat Adventures embeds conservation as a core principle in its operations, and will influence and mainstream the fight against wildlife crime and trafficking as a foundation of its sustainable and environmentally-friendly global travel program.  In continued support of WWF’s conservation mission, Natural Habitat Adventures commits to:

  • Create and distribute wildlife trafficking traveler educational materials to approximately 5,000 travelers annually in targeted pre-departure communication channels.
  • Develop a training curriculum for expert naturalists, specialists, and tour guides to identify illegal wildlife products in the field.
  • Develop traveler educational strategies to identify and avoid purchasing illegal wildlife products. Guides will also collect traveler behavior/souvenir buying preferences data for analysis.
  • Natural Habitat Adventures will include wildlife trafficking observations in their post-trip reports and share this intelligence with appropriate enforcement organizations.

Royal Caribbean Cruises Ltd. 
Royal Caribbean Cruises Ltd. (RCL), one of the world’s largest cruise companies, announced today its commitment to the elimination of the illegal wildlife trade. As part of its environmental stewardship program, Save the Waves, and global partnership with World Wildlife Fund (WWF), RCL will work towards ensuring that its ships, operations, and suppliers are not indirectly promoting illegal wildlife products, and has committed to removing high risk seafood species from their procurement (as defined by IUCN’s endangered and critically endangered lists and CITES Appendix I and II).

These commitments are part of a broader effort towards sustainability. The global partnership with WWF is setting measurable and achievable sustainability targets that will reduce RCL’s environmental footprint, raise awareness about ocean conservation among the company’s more than five million guests, and support WWF’s global oceans conservation work.

In support of this partnership, and the U.S. Wildlife Trafficking Alliance, RCL, through its three main brands Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises, commits to taking the following actions by the end of 2016:

  • Through its suppliers, work to identify and eliminate the indirect sale of goods made from illegal wildlife products.
  • Educate upwards of 5 million travelers annually to raise awareness of wildlife crime and influence buying behavior.
  • Train approximately 64,000 crew globally on the identification of illegal and unsustainable wildlife products and the harm caused by this trade, with a focus on shopping experts and destination guides.
  • Engage industry and encourage corporate leadership to lend their voices to tackling wildlife crime through public events.

Association of Zoos & Aquariums and Bronx Zoo
Building on the ongoing success of the Wildlife Conservation Society (WCS) 96 Elephants campaign, AZA and WCS are committed to work with the U.S. Wildlife Trafficking Alliance (USWTA) to:

  • Mobilize the more than two hundred and thirty AZA-accredited zoo and aquarium members and their 180 million annual visitors to take actions to combat wildlife trafficking.   AZA and WCS will do this by:
    • Providing educational messaging and customizable templates for materials to AZA members, based on information from WCS, USWTA, USFWS and other partners, to educate visitors on the issue;
    • Through AZA’s partnership with Discovery Communications and the Discovery Virtual Reality platform, develop materials and virtual content to engage aquarium and zoo visitors through technology about the importance of ending wildlife trafficking;
    • Work with USWTA to place the display of a unified exhibit at multiple AZA-accredited zoos and aquariums, leveraging assets from USFWS (e.g. seized items from the Denver repository), to showcase illegal wildlife products, making the direct connection to the species;
    • Create the opportunity at AZA member facilities for people to donate unwanted ivory and other wildlife products for destruction and to get it out of circulation in the market;
    • Utilize the existing framework of WCS’s military-facing “Wildlife Alert” smartphone app to provide content to the development of a consumer-facing USWTA smartphone app, and promote the app to AZA members and visitors;
    • Work collaboratively with WCS, and engage AZA members as appropriate, on wildlife trafficking policy issues.